A journey to the core of human-centred design

In Jules Verne’s classic, ’A journey to the centre of the Earth’, curious adventurers ignored volatile surface terrain to uncover a vibrant, hidden ecosystem deep below. Today's AI-augmented tech landscape is our chaotic surface, tempting creators with shiny features that create a dangerous illusion of "easy" design. True innovation requires venturing deeper. Who is brave enough to venture to the centre with me?

This keynote unifies our tech streams to democratise UX responsibly, using foundational practices to look past technological offerings and build systems truly worthy of human trust.

Who is this talk for?

This talk is for all tech professionals, including architects, engineers, developers, testers, and designers who play a role in creating digital user experiences. Whether you write backend code, test functionality, or design interfaces, this talk brings us together to embrace our collective responsibility toward the end-user.

What will attendees take away?

• Overcoming the illusion of easy design: Understand how to steer your team past the trap of AI-augmented "easy design," allowing you to responsibly democratise UX tools without diluting professional design standards.

• Unifying tech streams: Discover how disparate platform teams can look past superficial, generated features and use human feedback to collaboratively dig out the "buried gold."

• Defending the Human Centre: Gain practical, everyday methodologies to anchor your technical delivery cycles in foundational, well-known UX practices, protecting users from the cognitive load of poorly architected systems.