Privacy policy
What and how we track
Website
What we know
Number of site/page visits
Average time spent on the website
Countries visitors are from
How people arrive at the site (e.g. clicking on a campaign link from LinkedIn, Newsletter, etc.)
Device, browser, and/or app used to view the site.
We cannot determine anyone's personal identity based on this information. None of the site analytics tools we use allows us to filter statistics by user or user flow.
For instance, we do not know if the person who landed on our homepage also clicked on another page. Additionally, we do not know if they are one of the 20 people from New Zealand or which device they are using. We only have individual totals of each statistic, without any information about their relationship with one another.
Website tracking tool
This website is build on Squarespace, so we have access to Squarespace built in analytics
For more information, please see Squarespace’s privacy policy.
Social media
We mainly use LinkedIn, and YouTube. These platforms have built-in analytics, which will tell us the following:
The number of views, reshares, links, etc.
Users who interacted with our posts/page
Users who are planning to attend our events published on those platforms
They could tell us more, but we don’t intend to take data out of these platforms or use it anywhere else.
Email newsletter
We’re using EmailOctopus to manage our email newsletter.
This platform generally tell us:
Email and the name people gave us when they subscribed
How many people open our email
Who hit unsubscribe
More about EmailOctopus' privacy policy on their website.
Registration information
We have various forms for people to purchase tickets, sign up as a volunteer, speaker onboarding, and more. These forms require personal information such as email addresses and names.
This information is used solely for the purpose for which you provided it. For example:
If you purchase tickets for an event, we will only use your information to facilitate your attendance at that event.
If you are registering as a volunteer, we will only use your information to manage you as a volunteer.
Post-event clean up of PII data
We’re serious about handling PII (Personally Identifiable Information).
Within a few months after the event has concluded, we generate a non-PII aggregate report based on user statistics such as name of companies people worked for, where most people were traveling from, roughly how many ICs or managers attended, and etc.
After we’ve created this PII free report, we remove all personal registration information from our records wherever we can.
Your PII data
We take the handling of Personally Identifiable Information (PII) seriously. Your data never leaves NZ Tech Rally systems, is never shared with third parties — including our sponsors, which is explicitly written into our sponsorship contracts — and is deleted once it's no longer needed, typically within a year of an event.
Within a few months of each event concluding, we produce an aggregate, non-PII report covering general statistics such as the companies attendees worked for, where people travelled from, and a rough breakdown of roles like ICs versus managers. We share those reports with sponsors.
The one exception applies to our meetups held at a company's office — such as Creative HQ or Hnry. Because most workplaces require visitors to sign in before entry, we share attendees' names and email addresses with the venue for security purposes. At our meetups we use Humanitix for digital check-ins, which gets people through the door much faster than a venue's own kiosk system, and we send the check-in list to our venue partner the day after the event. We only share your name and email address in our check-in list (which is what you’d enter at the office building check-in kiosk). This exception does not apply to dedicated conference and community venues like Tākina, Victoria University, or Willeston, where no such sign-in requirement exists.
Ticketing platform
We use Humanitix to sell tickets. It comes shipped with very basic analytics based on information provided during registration. See Humanitix privacy policy.
Event documentation
When you attend our events, photos and videos may be taken for promotional use at a later time. By attending our events in person, you have agreed to this.
We will do our best to respect your wish not to be photographed by providing a mechanism for you to identify yourself at the event. However, please keep in mind that our media crew may not always be able to avoid you. If you opted for not to be photographed at an event and still found yourself in our event photo albums, then please reach out to us at info@nztechrally.nz with a screenshot and we’ll remove your photo.
Why we track
Understand how people found us
As a small team running some pretty large events, it is helpful for us to know how people are finding us. Did they click on a LinkedIn post or newsletter, or their colleague shared the link for our Call for Speakers, etc.
Tailor content to suit your growth
You will like and dislike the content we post, and that is normal. But we want to ensure that the content we're putting out is engaging and valuable for your personal development.
For example, if everyone seems to be commenting on a specific software engineering topic, we will endeavour to find knowledgeable speakers or writers who can contribute to the discussion.
Get sponsorship or support for hosting costs
Sponsors are more likely to be generous when they know the aggregate numbers, such as how many attendees and subscribers there are.
As mentioned, we will not share anything that can be personally identifiable.