Moving the needle: Advocating successfully for accessibility

Learn how to get accessibility taken seriously at work, with business-friendly language and a plan to build momentum.

You're passionate about accessibility, but struggle to get management on board. Maybe you're doing the work, but it goes unnoticed and processes remain unchanged. Or maybe you want to bring accessibility into your organisation, but don't now where to start. 

This workshop explores practical strategies for getting accessibility work noticed and taken seriously. You'll learn how to translate accessibility into the business language of risk reduction, market reach, customer loyalty and operational efficiency, not just ethics or compliance. We'll cover how to identify and build relationships with allies who can amplify your efforts, how to choose battles strategically so your energy goes where it moves the needle most, and how to sustain long-term advocacy without burning out.

By the end of the workshop, you'll leave with a clearer picture of where to focus your efforts, a vocabulary that resonates better among management, and a plan for building momentum within your organisation.

Who is this workshop for?

This workshop is for people who care about accessibility but find it hard to get traction in their organisation. That includes:

  • Designers, developers, researchers, content creators and QA specialists who are doing accessibility work that goes unnoticed or doesn’t lead to lasting change.

  • Accessibility champions and advocates, whether it’s an official part of their role or not.

  • People who want to introduce accessibility into their organisation but aren’t sure where to start.

  • Team leads and managers who want to build a stronger business case and bring others along.

What will attendees take away?

  • How to translate accessibility into business language: risk reduction, market reach, customer loyalty and operational efficiency.

  • How to find and build relationships with allies who can amplify your work.

  • How to choose your battles so your energy goes where it makes the biggest difference.

  • How to sustain long-term advocacy without burning out.

  • A plan for building momentum in your organisation, with a clearer sense of where to focus first.

Date, time & venue

Thursday, 6th May 2027

Willeston Conference Center, Wellington Central, NZ

1:00 pm to 3:30 pm (including afternoon tea)

Maia is white with brown, shoulder-length curly hair and is smiling at the camera.

Maia Miller

She/Her
Managing Director @ Aleph Accessibility

Maia is the Managing Director of Aleph Accessibility, a web accessibility consultancy based in Wellington NZ. An IAAP-certified web accessibility specialist, Maia has an innate ability to translate complex concepts into clear and easily digestible content. She specializes in technical accessibility techniques and on practical strategies to embed accessibility into digital products.

Her contagious enthusiasm for web accessibility is combined with a pragmatic, down-to-earth approach that both inspires audiences and provides tangible takeaways.

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