Bron Thomson

Bron Thomson is the founder and CEO of Springload, one of New Zealand’s leading digital agencies. Bron’s experience in design, technology and business strategy spans across two decades of working in the tech sector in New Zealand.

Springload has grown into one of the leading and most enduring digital companies in New Zealand, and has led Bron to work at a strategic level with some of this country’s most inspirational organisations including Kiwibank, New Zealand Red Cross, New Zealand Festival and Radio New Zealand.

Springload became a B-corp in 2019, and focuses on projects that make an impactful difference to society and the planet. It specialises in the pointy intersection between business value, customer experience, and digital delight.

Bron is an innovator and disruptor. She uses human-centred design principles in her leadership and is fascinated by behavioural science and how to help people change their behaviours through design and storytelling.